CREATIVE DIRECTOR
CREATIVE DIRECTOR
creative director |krēˈātiv diˈrektər| noun (as seen through the eyes of Natalie Kathleen) A creative director naturally bridges the gap between design creation and execution within the product development process. Requiring multi-disciplined strengths as art director, copywriter, lead designer and project management, the creative director is a natural leader of design. Forward thinking allows great strategy and ideas to grow; while tangible design skills can breathe life to concepts quickly and efficiently. Whether product, graphic or advertisement design, it is key to be one with uncertainty and trust in pushing the limits in order to notably excel. As practice makes perfect, enjoyment in the journey breeds the true success. The bigger the challenge the greater the rewards.
DESIGN CONSULTANT
DESIGN CONSULTANT
DESIGN CONSULTANT
A Design Director with experience and a proven track record of excellence in product design and brand strategy. An influential entrepreneurial background leads to a highly efficient ability to move concepts to reality. A natural, inspirational leader and team player with a strong desire to build upon all aspects of the creative process within a management/director role.
From luxury accessories and apparel, to promotional swag; the curation process is always executed with product and presentational quality as core value.
concept
Trend forecasting, mood boards, competitor analysis...
design
Hand sketch, digital illustrations, graphic layouts, tech paks...
development
Sourcing materials + factories, custom hardware, prototypes...
production
Costing, buying, management, quality control, shipping...
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN, packaging + promotion
Design possibilities are limitless with the abudance of tools and inspiration at our disposal. As media content becomes overwhelming to many consumers, we must continually explore a variety of channels to captivate the audience.
Internal style guides and brand books are just as integral as brand packaging and external promotion. The voice of a brand must be skilfully presented across all channels in order for all to observe with distinction.
POINT OF SALE
For retail and trade environments; hangtags, packaging, shopping bags, display + windows, tradeshow booths + swag...
WEB
Portfolio, e-ccomerce, and/or promotional site design; full integration of social and branding; front and back-end efficiency...
NEWSLETTERS
Daily, weekly or monthly campaigns; interactive and informative; database management...
PROJECT MANAGEMENT
PROJECT MANAGEMENT
PROJECT MANAGEMENT, seasonal campaigns
Communication is key to all projects. The ability to gracefully conduct a leadership role while facilitating team interaction allows for an efficient, and successful, creative processes. As a natural curator of ideas, I draw inspiration from social and lifestyle trends; continually pushing industry standards.
With a powerful sales background, I aquired a great appreciation for presentation. Hence it is integral to showcase consistent brand story across all forms of media. From copy to design, paying attention to the finest details ensures projects are of award winning critique.
photography
Storyboard, casting, styling, location, set + prop selection/creation, time + budget management, image editing...
video
Behind the Scenes, Interview, Editorial; location scouting, team + production management, post production...
lookbook
Image selection, copy editing, typography, layouts, digital, pre-print, print management, digital optimization...
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA, specialist
An asset in planning entire campaigns, to hosting a series of "how to" seminars for you and/or your team. When it comes to creating a tactical social media strategy there are many aspects of short and long term goal planning which come into play.
Each social channel enlists its own core communication flow, while as a whole all content acts as a reflection of the larger picture. Managing the networks may seem intimidating to some, however with direction and organization the results offer exponential rewards.
